Who is Faktum, - and how can we be of service?


Faktum was founded in 1974. We are a full-service, independent research company, 100% owned by staff.

Our size: We are neither among the largest nor the smallest in Norway.


Fields of Research:

Advertising Pre/post Business to Business Food & Drink Concept testing Focus groups Customer satisfaction Mystery shopping Package tests Test facility Product testing Corporate image Consumer panel


We have a consumer panel, a panel of children and a mall test facility.

Our field staff consists of about 25 interviewers.

Our methods include face to face, depth interviews, telephone, web, focus groups, mall location, home visit + self completion.

About 60% of our turnover is consumer oriented, the rest is b2b.

App. 25% of our business comes from clients abroad.

We have been fortunate to have worked with several professional consumer and industrial companies in Norway and abroad. Some international clients:


Fazer / Cloetta / Leo Burnett / Océ / Hyundai / Toyota / Kraft / IBM / Zeneca / Statoil / Mobil Oil / Ernst &Young / MSD / British Airways MD Foods / SCA / Shell / Securitas / Twinings / Heinz / Ryvita / Katjes / Mondelez / Cadbury / Carlsberg / Dr. Oetker / Finn Crisp / Quaker / Tropicana


As we see it, our main competitive areas are:

- Flexibility - Swift start of projects

- Sensible price level - 40 years of experience


I hope we can be of assistance!

Feel free to contact me on my mobile phone + 47 90 91 24 72 any time; - weekdays, weekends and holidays.

Yours sincerely

Harald Pedersen

Harald Pedersen MBA
CEO

Member of the Norwegian Association of Research Companies and ESOMAR.