Faktum Markedsanalyse
Methods
We choose the method based on the research question and target group – qualitative, quantitative, or a combination of both.
01
In-person interview
Face-to-face in-depth interviews for nuanced responses and natural follow-up questions.
02
Telephone interview
Fast data collection with strong control over sampling, quality, and progress.
03
Focus groups
Moderated group discussions that uncover attitudes, reactions, and motivations.
04
Online interview
Flexible online data collection – an easy way to reach geographically dispersed and specific target groups.
05
Mystery shopping
Anonymous test purchases that measure service and the customer experience as it actually occurs.
06
Computer-assisted online interview
Structured online interviews with automatic data capture and built-in logic.
07
Street interview
Short interviews conducted where the target group is present, providing fast and relevant feedback.
08
Central Location Interviewing
Tests and interviews conducted in controlled facilities – ideal for product and taste testing.
09
Omnibus
Include your questions in a shared survey for cost-effective answers.
Panels
Our own panels that we recruit from
01
Families
02
Children/young people
03
Seniors
04
Electric vehicle owners