Faktum Markedsanalyse

Services

A wide range of research services – always tailored to your needs and focused on your goals.

01

Packaging tests

Measure how packaging is perceived, how well it stands out, and how it influences purchase decisions at the shelf.

02

Communication and advertising tests

Test messages, concepts, and advertising before and after launch to improve effectiveness.

03

Customer loyalty measurement

Understand what drives loyalty and repeat purchases among your customers.

04

Customer satisfaction measurement

Measure satisfaction across customer touchpoints and identify areas for improvement.

05

Brand tracking

Track awareness, associations, and market position over time compared with competitors.

06

Mystery Shopping

Anonymous test purchases that measure service and customer experience as they actually occur.

07

Price testing

Identify willingness to pay and price points that balance sales volume and margins.

08

Product and taste testing

Evaluate products and taste under controlled conditions against your own and competing alternatives.

09

Profile surveys

Determine how your organisation and its offering are perceived by relevant target groups.

10

Point-of-sale research

Gain insights from retail and the final stage of the customer journey – where purchase decisions are actually made.

11

General opinion polling

General opinion polls covering attitudes, reputation, and current issues.

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We provide the basis for informed decisions – backed by 52 years of experience.

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