Faktum Markedsanalyse
Services
A wide range of research services – always tailored to your needs and focused on your goals.
01
Packaging tests
Measure how packaging is perceived, how well it stands out, and how it influences purchase decisions at the shelf.
02
Communication and advertising tests
Test messages, concepts, and advertising before and after launch to improve effectiveness.
03
Customer loyalty measurement
Understand what drives loyalty and repeat purchases among your customers.
04
Customer satisfaction measurement
Measure satisfaction across customer touchpoints and identify areas for improvement.
05
Brand tracking
Track awareness, associations, and market position over time compared with competitors.
06
Mystery Shopping
Anonymous test purchases that measure service and customer experience as they actually occur.
07
Price testing
Identify willingness to pay and price points that balance sales volume and margins.
08
Product and taste testing
Evaluate products and taste under controlled conditions against your own and competing alternatives.
09
Profile surveys
Determine how your organisation and its offering are perceived by relevant target groups.
10
Point-of-sale research
Gain insights from retail and the final stage of the customer journey – where purchase decisions are actually made.
11
General opinion polling
General opinion polls covering attitudes, reputation, and current issues.