Faktum Markedsanalyse
Product testing
We test how products are perceived by the target group – in test facilities, in consumers’ homes, or through our own panels.
Product testing is an essential tool for ensuring that products meet customer expectations and needs before launch. By combining testing methods such as controlled test facilities and in-home testing, companies gain valuable insights that can help improve products and increase customer satisfaction. Careful planning, thoughtful participant selection, and thorough analysis are key to successful product testing.
Get in touch
Does this sound familiar?
Does any of this apply to you and your products?
Are you concerned about losing market share to private labels, branded competitors, or new challengers?
Do you know that your product needs updating or revitalising, but are unsure what is needed to maximise its appeal?
Are you unsure how your product performs compared with competing products?
Do you have new products and are unsure how they will perform against what is already available in the category?
Faktum Markedsanalyse offers a complete product testing setup.
01
Test facilities
We have test facilities in Oslo, Bergen, and Trondheim. The facilities include fully equipped kitchens.
02
Children and youth panel
A panel of children and young people aged 8–18. Parental consent has been obtained.
03
In-home testing
For products that should be tested over time and/or in a family setting. Household size: 1–5 people.
04
Senior panel
A panel of people aged 60+.
Faktum Markedsanalyse has the tools and expertise to take your products further.